Our goal was to promote BFM2, the new channel integrated into the BFMTV app, and to maximize its visibility across all audiences. To achieve this, we designed a comprehensive campaign strategy that combined both digital and physical touchpoints.

Through a targeted social media campaign, we engaged a wide range of users, creating dynamic content tailored to different demographics and platforms. Simultaneously, we launched an OOH (Out-Of-Home) campaign to reach audiences in their everyday environments, ensuring strong brand presence in high-traffic areas.

By combining online and offline strategies, we successfully captured the attention of both existing BFMTV users and new viewers, reinforcing BFM2’s position as an essential extension of the BFMTV experience.